The job title makes sense to external candidates. You include a quick role summary (2-3 sentences). The overall flow is clear and easy to read. Examples: Relevant title tracks to what you’d expect a target candidate to have today. The overall formatting and use of bullets and spacing looks good.
WHY IT MATTERS:
1) Candidates search on job title first – If someone is an Account Executive, they would expect another company to call a similar role by a similar title. If you call the role a fun title like “Customer Happiness Consultant” or a confusing title like “Sales Rep III” – that alone can cause you to miss great candidates. You can have different titles internally, but use a common title as part of the job listing to attract the right level and skillset.
2) Quick overview – Having a 2-3 sentence role overview helps someone quickly “get it” without having to read the full description. Think about what you would tell someone in line at Starbucks if they asked about a job opening. Example: “This newly created marketing role reports to VP of Marketing and will oversee all of our online and social media campaigns. It leads a small team of 2 and will also manage our external marketing vendors.”
3) Easy to read – No one likes to read large blocks of text. So use spacing, bullets, underline, bold and hyperlinks to make the overall look and feel simple. If it’s easier to read, someone will likely read further and have a positive impression of your company.
WHAT TO LOOK FOR:
Title makes sense – The job title tracks to what you’d expect a candidate to have.
Quick role summary – Is there a 2-3 sentence quick overview on the job?
Clear formatting – Is there a good use of headers, bullets, spacing, bold, italics and hyperlinks that create good structure and easy to read?
Congrats – you completed component #4: TITLE & OVERVIEW
—> NEXT: #5: KEY OUTCOMES (click to view)