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8 – Call to Action

OVERVIEW:
You have worked hard to inspire someone by your company the open job – so make it clear and simple on the next step. Examples: Email/hyperlink to click. Use “Learn more” vs. “Apply” to attract people not actively looking. Explain what happens next.

WHY IT MATTERS:

1) Action – The only way to measure response is if you can get someone to take measurable action steps.Simple & easy – If someone is intrigued, make it simple and easy to get more information and to take the next step. You can reply back with more information and next steps, but don’t have someone fill out 24 questions and a resume upload right away.

2) Simple & easy – If someone is intrigued, make it simple and easy to get more information and to take the next step. You can reply back with more information and next steps, but don’t have someone fill out 24 questions and a resume upload right away.

3) Attract top talent – Consider using “Learn more” vs. “Apply”. In executive recruiting, I’m never asking someone to quit their job and take a new one with my first interaction. Instead, I just offer up the next step which would be to learn more. This is a proven, 2-step opt-in strategy used by marketing as it works.

WHAT TO LOOK FOR:

Email/Link follow-up – If you have inspired someone to learn more, make it clear and simple on what to do next.

Personal/Real person – For small to midsize companies, you can emphasize the relational aspect of the company by listing a real person’s name/title and email.

“Learn more” vs. “Apply” – Use a 2-step opt-in strategy (like marketing) to separate learning more about a job and actually applying for the job. There is a difference and know this goes against the grain of HR and what is the norm, but what I’ve learned works in 20 years of recruiting.

What happens next? – 61% of people who send in a resume to a company NEVER hear back anything. Nothing. Instead, state what they can expect for a follow-up and what the process looks like.

Congrats! You completed the last component: #8: CALL TO ACTION

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<— PRIOR #7: QUALIFICATIONS (click to view)


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