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Ineffective Recruiting?

After 20 years in executive recruiting, my experience has been that 95% of companies have either a completely uninspiring recruiting story or message, or none at all. Boring pitches leads to lower response rates which makes it harder to attract A-players. Top talent can go wherever they want. Making the perfect pitch is your first chance to make a coveted candidate sit up and take notice of your company.

Job descriptions often feel like the “kitchen sink”. They are just boring HR documents with a long list of role activities and duties. This comes across to the reader as “Here are 25 soul-sucking tasks you can do, but you don’t know why. Interested?”

Apply the same sales and marketing mindset used in selling your product/service to recruiting talent. A potential candidate should be approached in the same way you’d approach a potential customer.

If you had to self-assess your company’s recruiting “pitch” today, would you say it is:

INSPIRING – Does it deliver the extra “sizzle?” After all, top-level candidates care about more than just “more money”. What is your company’s mission beyond making money? Why do people love working at your company? How can this individual become a hero in your organization?

DIFFERENT – Is your job description high-level HR fluff, or does it proactively address the questions a candidate is going to want to know. What makes your company’s product or service unique? What is making your company successful?

AUTHENTIC – Does the description sound like it’s coming from a real person? Here’s a test: read one of current company job descriptions out loud. Now, would you say the same thing to someone in-person sitting across the table?

NEXT article: “Dashboard Metrics”

Want to increase your recruiting speed? Let’s connect about our customized recruiting strategy consulting that inspires talent to join your company and effective in helping you stand out from the pack.


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