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Your Consumer Product & Retail Executive Search Firm Partner

From national Fortune 500 Consumer brands to startup product companies – we get the Consumer product and Retail landscape. With our proven executive search track record with a mix of consumer and retail companies across sports, travel, wine, coffee, travel, gaming, fitness equipment, resorts and clothing – we can help you too.

Our methodology enables us to quickly recruit the executive talent you are looking for to give you peace of mind about your team leadership.

Clients partner with Herd Freed Hartz for a few key reasons:

Proven Track Record – Since 2001, our firm has successfully worked with 400+ Northwest clients on nationwide, executive-level searches. Forbes also recognized us as the “Top Executive Search Firm in the Northwest” for 3 years in a row.

Results That Matter – We deliver the candidate quality and speed you are looking for. Our “Time to Candidate” average over the last 3 years is 37 days. 95% of candidates we place are still in the role 18 months later. We deliver a high ROI and peace of mind by ensuring you are surrounded by an “A-player” executive leadership team, giving you a competitive advantage.

Recruiting Partnership – Clients enjoy our trusted, long-term partnership that goes beyond just filling the role. We provide customized strategic recruiting insights, methodologies, and best practices, which can be used across all your hiring needs. We believe in the “art of recruiting” by crafting your story in a compelling way, helping you stand out from the pack and attract top-talent you would not find on your own. Our goal is to make working with our team a professional and fun experience.


VP Advanced Wireless
VP Integrated Solutions
VP Creation Center
VP IT Operations
VP E-Commerce
Sr. Dir Product
Dir @Work Sales
Sr. Dir Enterprise Sales
Dir Federal Sales
Dir of Communications
Dir Retail Real Estate
Dir Tablets
Dir Broadband

SVP of Technology (CIO)

VP of Accounting & Finance

Corporate Architect

Dir of Business Intelligence

Regional Director of Operations

Chief Financial Officer
Medical Director (2)
SVP of Provider Strategy
SVP Provider Relations
VP Medical Management
VP Infrastructure
VP of HR
VP Customer Experience
Dir of Talent Acquisition
Dir of Clinical Programs
Dir of Strategic Development
Dir of Business Intelligence
Strategic Programs Dir - Integrated Health

VP Search Eng
VP of IT (CIO)
Sr Dir Prod Mgmnt (New Ventures)
Sr. Data Scientist
Sr Dir Data Eng
Sr Dir Zestimates AI
Dir of Prod Mgmnt (Mortgages)
Dir of Big Data Engineering
Dir of Product UX
Dir of Experience Design

Chief Executive Officer

Sr Dir Product Mgmnt

Dir of Talent Acquisition

Chief Marketing Officer

VP of N. American Sales

VP of Operations
VP of Sales
Les Schwab

Chief Financial Officer

Dir of Accounting

Dir of IT

Dir of Marketing

(Meritage Group)

VP Product

SVP of Global Innovation

VP/GM of Direct to Consumer

Chief Technology Officer

Chief Revenue Officer
VP of Sales
VP of Marketing
VP Brand & Corp Comm
VP IT Operations
Dir Fleet Sales
Principal Scientist
(Runway Growth Capital)
OnPoint Credit Union

Chief Marketing Officer (CMO)
Tomo Networks

SVP Product Management
PMI Worldwide (Stanley)

VP of Sales

Dir of E-Commerce

Chief Technology Officer

Dir of Health Plan Operations

Inside Sales Mgr

(Endeavour Capital)

Chief Operations Officer
Delta Dental

President & CEO (WA subsidiary)

President (VA subsidiary)

Chief Information Officer

Chief Financial Officer

Dir of Strategy
Seattle Mariners

Director of Community Partnerships
Restaurants Unlimited

VP of Operations
Space Needle

VP of Technology
Wines of Substance

Dir of Special Events

Dir of Marketing & PR
Corwin Beverage

Chief Executive Officer
Peter Pan Seafood

Chief Financial Officer (CFO)


Chief Information Officer
Smith Brothers

VP of Operations
Lady Yum

Chief Operations Officer (COO)
Blue Nile

SVP of Technology
Chateau St. Michelle

Director of Procurement

(Sycamore Partners Management)
Cascade Coffee

Chief Operations Officer (COO)

VP Quality

VP of Manufacturing

Dir of Human Resources
Classic Accessories

VP Operations

(CID Capital)
Big Fish Games

SVP of IT & Engineering

VP Manufacturing

Chief Financial Officer

Accounting Mgr

Chief Real Estate Development Officer

VP of Marketing

VP of HW Engineering
Black Butte Ranch

Chief Executive Officer (CEO)

Multiple key searches
HomeStreet Bank

Chief Information Officer


Erin Air

Chief Executive Officer (CEO)
Novelty Hill

General Manager (GM)
Territorial Seed

General Manager

Dir of Marketing, Office

Dir of Enterprise Sales

Dir of Product Management

Country Mgr (China)
ACME Ice Cream

Chief Executive Officer

Thrive Causemetics

VP of Marketing

Dir of E-Commerce
Jerry's Home Improvement

VP of Human Resources
Swiss Water / Ten Peaks

Head of Marketing


VP Food Service

Head of Merchandising Mgmnt

Head of In-Stock Mgmnt
DENNIS Uniform


VP of E-Commerce & Marketing

VP of Merchandise Planning

(SBJ Capital)

Dir of Data Services
Ponzi Vineyards

Chief Financial Officer (CFO)

Dir of Marketing
Paula's Choice

Chief Information Officer

(TA Associates)

Chief Financial Officer

Chief Marketing Officer

(HIG Capital)
Ivy Softworks


Head of UX & Design

Executive in Residence

Chief Financial Officer
GM of IT
SVP of Digital Strategy
SVP of Consumer
VP of Sales
VP of Marketing
General Counsel
VP of Game House
Alaska Airlines

Managing Dir - Brand Marketing
Best Buy

Sr. Dir of Mobile Engineering (Seattle)
CheezBurger Network

Director of HR

Editorial Director

VP Engineering

Head of Design
Hunt A Killer

Chief Technology Officer
Game House

Vice President
Head of Marketing & Customer Experience
Reliable Parts

Chief Financial Officer

(Svoboda Capital Partners)
A Place For Mom

Sr. Director of HR
Safeco Insurance (Liberty Mutual)

AVP of Global Supplier Management

Chief Technology Officer

Chief Info Security Officer
SVP Retail Lending Sales
SVP Internal Communications
First VP of Info Security
First VP of Employee Communications
Division Finance Officer

Chief Operations Officer
ShareBuilder (ING Direct)

Chief Technology Officer

VP of Business Development
InnovAsian Cuisine

VP Marketing

Dir of Food Service Marketing
See Kai Run

VP Sales

VP Product Development

Chief Executive Officer
Village Life

Chief Executive Officer

Phoenix Processor Limited Partnership

HR Manager
The Seattle Times

Dir of Classified Ad Sales

Dir of Online Marketing

Director of Design & UX

VP of Hardware Development
Cascade Media

Executive Editor

Dir of Marketing
Glacier Fish

VP of HR

Chief Technology Officer

VP Engineering

Principal Scientist

VP Product Management

Dir of Sales

Recruiting Consulting

Manager of IT

(Berkshire Hathaway)
3R Technology


Dir of Product Marketing
Pacific Market International

EVP of Supply Chain
Jones Soda

Chief Financial Officer

VP of Sales

VP of Marketing


VP of Marketing
Jott (Nuance)

VP of Marketing

Chief Operations Officer
Online Shoes

Dir of E-Commerce & UX

(Hardy Capital)
Red Carpet Valet

General Manager

Dir of Logistics

Dir of E-Commerce
Senior Homes

VP of Sales
American Legend

Director of Communications

Director of BD
Northland Communication

EVP of Sales & Marketing
Control 4

Chief Marketing Officer

Dir of Business Development
thePlatform (Comcast)

SVP of Sales & Marketing

Who We Are

Herd Freed Hartz is the leading retained executive search firm based in the Pacific Northwest. We have a proven 20+ year track record in matching firms with the right candidates for C-level and VP-level positions and recruiting talent nationwide.

We enjoy the unique puzzle to solve with each client and role. We listen and learn what has made you great and the specific challenges you are facing that this new hire can solve.

As your guide and recruiting strategic partner, we can then make you look like a hero for hiring us as we find you a new amazing leader that delivers. We also provide recruiting insights and best practice tips to help you hire faster and smarter when hiring future roles.

We believe our success is when you are winning and have a renewed peace of mind knowing you have an A-list executive leadership team in place.


We believe upfront executive recruiting STRATEGY saves you time.

Discovery Intake Meetings – We meet with key stakeholders to learn about your unique organization & culture.

Outcomes vs. Activities – We identify on the role’s key outcomes within the first year to provide focus and clarity.

Assessment – We offer behavioral assessment options and an interview question strategy.

Mutual Expectations – We align our process and communication flow to ensure a smooth partnership.


We help you STAND OUT from the pack.

Storytelling – We craft your unique story to inspire and engage the talent you really want.

Candidate Experience – We ensure all candidates leave with a great impression of your company and a positive experience.

Experienced Recruiter Search Team – We are proud to represent your brand in the marketplace and the recruiters you meet are the ones who will tell your story. As your trusted recruiting partner, we offer recruiting insight and best practices.


Executive Search DIVERSITY

We strive to promote a workforce (especially executive leadership roles) which reflect the diversity of our communities. Over the last 18 months:

100% of our searches included a diverse range of candidates

28% of our clients ultimately hired a person of color

43% of our clients ultimately hired a female executive


Our Proven 6-Step Retained Executive Search Process

1) Intake Conversations – Listen and learn from key stakeholders about your organization, ideal profile, success metrics and culture fit

2) Job Description – Craft a compelling job description to inspire the right talent and proactively answer candidate questions

3) Initial Calibration – Review target bios to ensure early alignment and provide additional insight for added focus

4) Candidate Sourcing – Contact, interview and assess top-tier talent, most of whom are not actively looking and wouldn’t be accessible otherwise

5) Weekly Updates – Conduct regular search updates to review new candidates and provide interview feedback and strategize next steps until the role is filled

6) Offer & Onboarding – Close the finalist and provide onboarding best practices to set up your new executive for success


Where have we had success filling roles?

We source talent nationwide for our Pacfic Northwest clients, as we love living here and selling the area. While our recruiting headquarters is in Seattle, our we have team members living in Bend, OR to Wenatchee, WA and even Colorado.
Specifically, we have filled roles with for clients in:

WASHINGTON: Seattle, Bellevue, Redmond, Issaquah, Kirkland, Tacoma, Bremerton, Olympia, Vancouver, Everett, Bellingham, Wenatchee, Spokane, Tri-Cities, and Walla Walla.

OREGON: Portland, Salem, Eugene, Springfield, Medford, Redmond and Bend.

IDAHO: Boise, Coeur d’Alene and Sandpoint.

ALASKA: Anchorage, Juneau and Ketchikan.

While our focus is on the Northwest, we have also filled roles nationally in cities such as New York, Austin, San Francisco Bay Area, Los Angeles, Salt Lake City, and Green Bay.


Curious to learn more to see if we can help you too?

Let’s connect to schedule an initial video chat to get to know you and answer your initial questions.


Talent Wins.